Get To Know: sugru
Jane ni Dhulchaointigh had a vision: Why not fix what we already own, instead of buying new stuff? After much experimentation, she invented sugru, an air-curing, pliable silicone rubber that bonds to most materials. The product was launched in 2009 and has been hailed as the new duct tape. Today, it is helping people fix and improve their stuff in 138 countries.