Helvetica & NYC Subway System
Added over 1 year ago by robot_maria via Paul Shaw Helvetica and the New York City Subway System tells the story of how typographic order triumphed over chaos. For years, the signs in the NYC subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired Unimark International to create a clear and consistent sign system. We see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica.
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