The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us rethink our attitudes towards a certain brand, product or service. Whether selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of entertainment, information and emotional impact. This book-and-DVD package gathers the world's best commercials of recent years. Over 80 commercials featured in the book are included on the DVD.
Flexicover with DVD. 384 pages.