Archetypes In Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit proves a practical tool in revealing your brand's motivations; how it moves in the world, what its trigger points are, and why it attracts certain customers.
Spiral-bound. Hardcover. 128 pages. Includes 60 unique archetype cards.