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  • Archetypes In Branding
  • $20

    $32

  • Archetypes In Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit proves a practical tool in revealing your brand's motivations; how it moves in the world, what its trigger points are, and why it attracts certain customers.

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More Details 

Spiral-bound. Hardcover. 128 pages. Includes 60 unique archetype cards.

  • Brand
    HOW Books
  • Color
    Mullti
  • Measurements
    W 9.75” H 10.75”
  • Weight
    3 lbs

HOW Books

Founded in 1985, the HOW brand began with an award-winning print magazine, and has since grown to include an impressive fleet of beautifully designed HOW Books, as well as a host of products, events, and websites created to serve the creative needs of graphic designers—whether they work for design firms, in-house creative departments, or their own studios.
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Shipping Info
  • We will gladly accept returns for any reason within 30 days of receipt of delivery.
  • Ships to U.S.

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