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Archetypes In Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit proves a practical tool in revealing your brand's motivations; how it moves in the world, what its trigger points are, and why it attracts certain customers.
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Spiral-bound. Hardcover. 128 pages. Includes 60 unique archetype cards.
W 9.75” H 10.75”
Founded in 1985, the HOW brand began with an award-winning print magazine, and has since grown to include an impressive fleet of beautifully designed HOW Books, as well as a host of products, events, and websites created to serve the creative needs of graphic designers—whether they work for design firms, in-house creative departments, or their own studios.