Basic is a series about the basic disciplines in graphic design. The first volume in the series is about logos; the second, about packaging; and the third is about corporate identity. Contents are classified by the type of entity: arts & culture, business services, retail, lifestyle, and manufacturing. Basic Identity features different corporate identity projects developed by designers from around the world. It showcases a broad range of styles, making it both a compendium of visual input and a great source for inspiration.
Paperback with flaps. 356 pages.