Ingeniously designed by Jeremy and Adrian Wright, the Red Dot Award-winning Flip Alarm Clock makes morning time...tolerable. When the alarm is set, the top of the clock says "on". Once the alarm rings, simply flip the clock over to silence the sound, and the LCD display will magically readjust to be right side up, while the case now says "off". Cool, right? We won't promise that you'll discover a newfound love for getting up early, but we do think that you won't dread it nearly so much.