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A good-looking casual shirt is hard to come by—either it’s a just-out-of-the-dirty-pile T-shirt or a pressed button-down. But ONE90ONE does its part to make sure that even while grabbing a few brews or trolling the latest sales, you’ll be a sight to be seen.
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Girish Karnani and Parth Sharma founded ONE90ONE after $191 and a lucky night at a casino happily resulted in enough capital to get a burgeoning business off the ground. The founders craft their wares bearing in mind four principals: awesome fit, extreme comfort, innovative detailing, and affordability.