Helvetica and the New York City Subway System tells the story of how typographic order triumphed over chaos. For years, the signs in the NYC subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired Unimark International to create a clear and consistent sign system. We see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica.
Hardcover. 144 pages. 273 color illustrations.