Helvetica and NYC Subway System

by 

Paul Shaw

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  • Helvetica and NYC Subway System
  • $29

  • Helvetica and the New York City Subway System tells the story of how typographic order triumphed over chaos. For years, the signs in the NYC subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired Unimark International to create a clear and consistent sign system. We see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica.

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More Details 

Hardcover. 144 pages. 273 color illustrations.

  • Brand
    The MIT Press
  • Origin
    United States
  • Measurements
    W 11” H 9.50”

The MIT Press

Officially formed in 1962, but with roots stretching back to 1926, The MIT Press is the only science and tech-based university publisher in the U.S. Although its breadth is wide, The MIT Press mainly explores new modes of inquiry on the edges and frontiers of the world. Its goal is to create books and journals that are challenging, creative, and attractive to readers.
More from The MIT Press
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