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Helvetica and the New York City Subway System tells the story of how typographic order triumphed over chaos. For years, the signs in the NYC subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired Unimark International to create a clear and consistent sign system. We see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica.
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Hardcover. 144 pages. 273 color illustrations.
The MIT Press
W 11” H 9.50”
The MIT Press
Officially formed in 1962, but with roots stretching back to 1926, The MIT Press is the only science and tech-based university publisher in the U.S. Although its breadth is wide, The MIT Press mainly explores new modes of inquiry on the edges and frontiers of the world. Its goal is to create books and journals that are challenging, creative, and attractive to readers.