In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm’s 55-year history, demonstrating how their approach to design has remained unaltered by cultural and technological change—and is in fact more successful than ever in today’s digital applications. Identify unveils the thinking and the process behind identity design that works.
By Tom Geismar, Ivan Charmayeff, and Sagi Haviv. Hardcover. 256 pages.