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In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm’s 55-year history, demonstrating how their approach to design has remained unaltered by cultural and technological change—and is in fact more successful than ever in today’s digital applications. Identify unveils the thinking and the process behind identity design that works.
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By Tom Geismar, Ivan Charmayeff, and Sagi Haviv. Hardcover. 256 pages.
H 11.20” W 8.90”
Founded in 1985, the HOW brand began with an award-winning print magazine, and has since grown to include an impressive fleet of beautifully designed HOW Books, as well as a host of products, events, and websites created to serve the creative needs of graphic designers—whether they work for design firms, in-house creative departments, or their own studios.
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