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No matter your gender, trendsetting style is all about the details, which just so happens to be Benjo’s forte. With premium laces in a vibrant hue, you can spruce up your ho-hum sneaks, your ski-high platforms, or your no-nonsense boots. It’s the quickest, hippest way to transform your shoes from everyday wear to special-fancy-pants footwear.
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L 36" W 3/8". Best for shoes with 4 to 6 sets of eyelets. Flat. Glossy. Set of 2 pairs of laces.
Machine wash cold in a mesh laundry bag. Hang dry.
After years in real estate development, Ben Hertz had an epiphany when he replaced torn laces with a red, waxed variety. Hertz received more compliments and inquires about his footwear than ever before, and yes, he loved the attention. So much so that he wanted to stock up on similar laces, but soon realized there were few to be found. He founded Benjo’s LLC in 2011.