LogoBook provides both a visualization of the creative process and a deeper understanding of this visual symbol. The book is divided into 14 chapters divided by themes: cultural, social, design and art, education, health and beauty, and sports, among others. In each chapter, one logo is treated as a case study, examining the creation of the logo, including outlines, work methods, photos of the process, rejected proposals, and the development of the process. It shows the entire journey undertaken from the first idea to its creation in 14 different cases.
Hardcover. 284 pages.