Magazine B aspires to be a messenger, introducing its readers to well-balanced brands that have been unearthed from around the globe. Each issue features one carefully chosen company. The second issue tells the story of New Balance, a footwear line started in New England in 1906 to help correct foot issues. Since then, eschewing expensive marketing campaigns, New Balance has made steady and persistent efforts to offer genuine athletic footwear with timeless appeal, consistent brand image, and incomparable quality.
Magazine B aims to deliver fun, informative content for professional brand managers and readers interested in brand marketing and management.