WET: The Magazine of Gourmet Bathing was one of the seminal avant-garde publications of the 1970s and early 1980s. It had a quirky editorial sensibility and was a paradigm-shifting venue for graphic design. WET was a precursor to, and exemplar for, later publications such as Beach Culture, Ray Gun, and the like. Talents such as Matt Groening (The Simpsons) and others published their first work here. This book tells the story of the making of WET from its early formation in the Venice Beach creative milieu to its emergence on the international pop-culture scene.
Hardcover. 176 pages.