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Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool. Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume showcases this extraordinary collection of paper ephemera and serves as a history of restaurants in America.
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Menu Design in America, 1850–1985, by Jim Heimann, Steven Heller, and John Mariani. Hardcover. 392 pages.
W 9.80” H 12.50”
It’s hard to imagine that publishing juggernaut TASCHEN began life as an 18-year-old’s comic book shop. Founded in 1980 and still helmed by Benedikt Taschen—an art lover who believes in the democratization of the art-book market—TASCHEN is now a worldwide leader in art book publishing, best known for its superb subject choice, text, design, and high-quality printings.