• Mid-Century Ads

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Gleaned from thousands of images, Mid-Century Ads offers the best of American print advertising in the age of the “Big Idea.” These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and '60s. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

  • This item is final sale and not eligible for return.
  • Ships to United States

Hardcover, 2 volumes in slipcase. 720 pages.

Brand:
TASCHEN
Measurements:
W 9.40” H 13.20”
It’s hard to imagine that publishing juggernaut TASCHEN began life as an 18-year-old’s comic book shop. Founded in 1980 and still helmed by Benedikt Taschen—an art lover who believes in the democratization of the art-book market—TASCHEN is now a worldwide leader in art book publishing, best known for its superb subject choice, text, design, and high-quality printings.
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