Out of the Box! is an inspirational collection of brand presentations, solutions, and innovative ways to merchandise. These range from flagship stores, in which a vision for a brand image is implemented in real space, to makeshift pop-up shops, which celebrate the essence of a brand for a targeted audience or timeframe. The book also explores how novel approaches—for example, themed areas in concept stores, formats that mix galleries with boutiques, and mobile retail units—are blazing all kinds of trails in current brand communication.
"Out of the Box! Brand Experiences between Pop-Up and Flagship." Hardcover. 288 pages.