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Out of the Box! is an inspirational collection ofbrand presentations, solutions, and innovative ways to merchandise.These range fromflagship stores,in which a vision for a brand image is implemented in real space, tomakeshift pop-up shops,which celebrate the essence of a brand for a targeted audience or timeframe. The book also explores how novel approaches—for example, themed areas in concept stores, formats that mix galleries with boutiques, and mobile retail units—are blazing all kinds of trails in current brand communication.
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"Out of the Box! Brand Experiences between Pop-Up and Flagship." Hardcover. 288 pages.
W 9.45” H 11.81”
Founded in Berlin in 1995, Gestalten is best known for more than 400 books that document and anticipate vital movements in design, illustration, architecture, and typography as well as urban and contemporary art. Gestalten publications are sold in almost 100 countries through bookstores and museum shops, as well as in specialty and concept stores.
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