In local supermarkets, one is not only aware of eating habits and flavor preferences but also of the choice in the different categories. The mixture of international and local brands informs us about consumption patterns. Packaging doesn't conceal but rather reveals a country's culture. In this comprehensive volume, Packaging Design: A Cultural Sign, the cultures of totally different nations from almost all continents are illustrated through the exploration of day-to-day products available at local supermarkets.
Paperback with flaps. 232 pages.