In 1929, Poland’s first neon sign went up in Warsaw. When the Communist regime gained power after World War II, it took a controlled interest in the medium of neon, creating Reklama, a state-run company that held a monopoly on exterior advertising in Poland. At its peak, Reklama maintained over 1,000 neon signs, whose playfulness and folly stood out in an otherwise dark, oppressed Poland. Polish Neon: Cold War Typography and Design tells the fascinating story of neon in Poland, revealing how a communist bureaucracy helped shape the future of graphic design and typography.
Large-format, landscape book. Includes archival and contemporary photographs of these mesmerizing signs, as well as original designs and interviews with their designers. Hardcover. 224 pages.