Shazam debuted in 1940, outselling his biggest competitor—Superman—by 14 million copies a month. It wasn’t long before a variety of merchandise was licensed—secret decoders, figurines, buttons, paper rockets, toys, puzzles, costumes—and a fan club was created to keep up with the demand. Seventy years later, an unprecedented assortment of these collectibles are gathered together by award-winning writer and designer Chip Kidd and photographer Geoff Spear. This fully-authorized celebration of ephemera, artwork and rare one-of-a-kind toys recapture the magic that was Shazam!
Hardcover. 246 pages.