Dieter Rams is one of Fab’s favorite designers! This poster celebrates fifty years of business for Vitsœ, the producer of Rams’ unsurpassed 606 shelving system. The poster is an ideological statement featuring Rams’ legendary Ten Principles for Good Design. Illustrated by products designed at Braun by Rams and his colleagues, the poster is a hyper-real synthesis of graphics and photography that was originally printed in a very limited-edition run. This is a very special collaboration with Dieter Rams, Vitsœ and Fab.
Unframed. Dieter Rams is one of the most influential designers of the 20th Century and introduced the world to the idea of sustainable development in design. His Ten Commandments are: 1. Good design is innovative. 2. Good design makes a product useful. 3. Good design is aesthetic. 4. Good design makes a product understandable. 5. Good design is unobtrusive. 6. Good design is honest. 7. Good design is long-lasting. 8. Good design is thorough, down to the last detail. 9. Good design is environmentally-friendly. 10. Good design is as little design as possible.