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The Color Revolution

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  • The Color Revolution
  • $23

  • Don’t blame Vogue for the constant barrage of color trends as it turns out there’s a much larger force at work. Award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.

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More Details 

Hardcover. 368 pages. 121 color illustrations.

  • Brand
    The MIT Press
  • Origin
    United States
  • Measurements
    W 8” H 10”

The MIT Press

Officially formed in 1962, but with roots stretching back to 1926, The MIT Press is the only science and tech-based university publisher in the U.S. Although its breadth is wide, The MIT Press mainly explores new modes of inquiry on the edges and frontiers of the world. Its goal is to create books and journals that are challenging, creative, and attractive to readers.
More from The MIT Press
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