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You won’t find Echo Beach on any map. But for a band of Day-Glo surfers from Newport Beach, the stretch between 52nd and 56th street was an entire universe of ’80s cool. Out of the water, they wore Aquanet pompadours, Wayfarers, and neon board shorts. In the water, they ripped up the waves two feet from local photographer Mike Moir’s Canon fisheye lens. The photos he published in surf magazines ignited a counterculture that grew into the ’80s as we know and love them. Echo Beach captures the marriage of surf and fashion that was ground zero of an era.
Originally founded in 1967 as San Francisco Chronicle's book-publishing division, Chronicle Books eventually grew in scope and went independent. Today, its titles cater to adults and children alike. Inspired by the magic of books, this San Francisco-based publishing house stands behind a mission to publish works known for their spirit, creativity, and value.