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The KeepCup is coined 'barista standard' because any barista can make the perfect cup of espresso drink to-go—even your triple soy non-fat latte with fancy foam—right inside the cup, thus eliminating waste from disposable paper coffee cups and plastic lids. It mimics the functionality of paper cups by being coffee machine compatible and features a lid, plus it’s lightweight for portability. You want facts? Okay—500 billion disposable cups are manufactured every year, enough to circumnavigate our planet 100 times. Wake up and smell the coffee—KeepCup is revolutionary!