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At the heart of pür cashmere’s collection is the superfine, impossibly soft fiber produced by the coats of Mongolian goats. Working directly with the region’s artisans, the company now weaves a varied range of materials into scarves, wraps, and throws that shine as both statement pieces and essentials. From the beach to the mountains to the city streets, the Smoke on the Water Scarf will enliven and insulate an ensemble with a lightweight modal weave.