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Many large non-governmental organizations have a design budget for ad campaigns, but some people don’t understand how they can spend money on something like advertising. But isn’t letting the world know that people are suffering worthy of investment? For a good cause is a collection of the best socially conscious design. The original idea was to limit the book to pro bono projects, but the concept was expanded to include any design done with a good cause in mind. The projects featured were created to show that it is indeed possible to make a better, more beautiful world.