• Alex Steinweiss Mozart Arias

  • $34

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You might not be able to really judge an album by its cover, but you sure can survey the cultural importance of LP design in this collection of framed LPs presented by New Documents. Providing the perfect canvas for artists and photographers, the album cover became a forum for innovation in design where the consumer was deemed the final critic.

"Lily Pons in Mozart Arias" LP design by Alex Steinweiss, 1949, for Columbia Records. Steinweiss began his career in 1939 as the first art director for Columbia, where he is credited with coming up with the idea of applying eye-catching artwork to record sleeves. This seemingly simple idea led to a huge increase in sales, several times more than the plain paper sleeves that were used prior to Steinweiss' intervention. It also provided a new outlet for early graphic designers to show off the latest in Modernist trends in the commercial arts. Framed in a black LP frame and ready to hang. In good vintage condition. This item is being sold as a piece of graphic design; playability of the LP is not guaranteed.

Designer:
Alex Steinweiss
Brand:
Columbia Records
Material:
Printed Ink On Paper. Metal Frame.
Color:
Pink
Measurements:
H 12.75” W 12.75” D 0.75”
Weight:
3 lbs

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