• Brand Identity Now!

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With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals, and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008, and New York's bid for the Olympic Games 2012.

  • This item is final sale and not eligible for return.
  • Ships to United States

Hardcover with elastic band. 384 pages.

W 6.60” H 8.90”
It’s hard to imagine that publishing juggernaut TASCHEN began life as an 18-year-old’s comic book shop. Founded in 1980 and still helmed by Benedikt Taschen—an art lover who believes in the democratization of the art-book market—TASCHEN is now a worldwide leader in art book publishing, best known for its superb subject choice, text, design, and high-quality printings.
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