• Design DNA: Logos

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Design DNA: Logos is THE logo answer book. By analyzing exemplary designs from around the world, it gives you a clear understanding of how to target your market and convey brand values. A showcase of inspirational design, it is also a practical and problem-solving handbook covering general process and specific detailing. Every logo is deconstructed to show how each element works to make the design an effective one, and case studies walk you through the reasoning behind successful design decisions.

Paperback. 240 pages. Written by Matthew Healey. Covers the following industries: Food and Drink, Fashion and Retail, Travel and Tourism, Manufacturing and Marketing, Media and Entertainment, Architecture and Design.

Brand:
HOW Books
Color:
Multi
Measurements:
H 10.40” W 7.50”
Weight:
2 lbs
Founded in 1985, the HOW brand began with an award-winning print magazine, and has since grown to include an impressive fleet of beautifully designed HOW Books, as well as a host of products, events, and websites created to serve the creative needs of graphic designers—whether they work for design firms, in-house creative departments, or their own studios.
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