• Helvetica and NYC Subway System

  • $29

  • This Product Is Out of Stock.
    Want To Know When It's Back?
    Set Reminder
    We will notify you via email when this product is back in stock.

Helvetica and the New York City Subway System tells the story of how typographic order triumphed over chaos. For years, the signs in the NYC subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired Unimark International to create a clear and consistent sign system. We see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica.

Hardcover. 144 pages. 273 color illustrations.

Brand:
The MIT Press
Origin:
United States
Measurements:
W 11” H 9.50”
Officially formed in 1962, but with roots stretching back to 1926, The MIT Press is the only science and tech-based university publisher in the U.S. Although its breadth is wide, The MIT Press mainly explores new modes of inquiry on the edges and frontiers of the world. Its goal is to create books and journals that are challenging, creative, and attractive to readers.
More from The MIT Press

Customer Reviews

This product has no reviews yet. Be the first to review this product. Rate / Write a review


You Might Also Like
Fab.Com Coming Soon
$1
Do you already have a fab account?
   
       
Fab | Discover Home, Art, Men's, Women's & Tech Accessories Accents for your brilliant, modern life.

sign up for 10% off your first order*

Already a member? SIGN IN
*SEE TERMS & CONDITIONS
Discount applied upon checkout. Log in to your account to see your savings. Some product exclusions may apply. See product page details for more information. Clearance items are final sale. Price matching does not apply to this or any promotion. Offer is valid 48 hours from signing up. May not be combined with any other offer/discount (unless specified), including invitation credits, promotional gift cards and/or special discount links.
Enjoy Free Shipping on Fab!
Spend $75+ on Fab products and they ship free.* More Info
*Note: Except to Alaska, Hawaii and Canada.