• Helvetica Print

  • $204

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This limited edition poster may read “Helvetica” but the word is actually set in the typeface of ITC Garamond. The poster was originally printed in 1979 to introduce ITC Garamond to the Dallas market. Besides being a visual riddle for those in the know, the poster suggested that ITC Garamond could be a graceful alternative to the utilitarian and ubiquitous Helvetica typeface. This printing of the poster, from 2009, commemorates the original and displays the curves and serifs of ITC Garamond in big, bright-red glory. 

Limited edition of 250. Jack Summerford has served as Director of the American Institute of Graphic Arts at the National level and was a Founding Director of the first Texas Chapter of the AIGA.

Jack Summerford
United States
H 24” W 36”
0 lbs

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