• Steinweiss: Modern Album Cover

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Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia—combining bold typography with modern, elegant illustrations—took the industry by storm and revolutionized the way records were sold.

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Alex Steinweiss: The Inventor of the Modern Album Cover, by Alex Steinweiss, Kevin Reagan, and Steven Heller. Hardcover. 420 pages.

Brand:
TASCHEN
Measurements:
W 13.40” H 11.10”
It’s hard to imagine that publishing juggernaut TASCHEN began life as an 18-year-old’s comic book shop. Founded in 1980 and still helmed by Benedikt Taschen—an art lover who believes in the democratization of the art-book market—TASCHEN is now a worldwide leader in art book publishing, best known for its superb subject choice, text, design, and high-quality printings.
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